Downham Market Complementary Health Clinic
Client:
Downham Market Complementary Health Clinic
Services:
Graphic Design and Digital Design
The Brief:
To create signage and a website for a local Complementary Health clinic to advertise their services and match their branding.
Downham Market Complementary Health Clinic approached me to redesign their signage to align with their brand identity and create a welcoming atmosphere. I incorporated their brand shapes and colors into both signs, ensuring they harmonized with the clinic's overall branding.
For the wall sign, placed against a white background, I opted for a grey background to enhance visibility and make it stand out effectively.
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The large double sign at the front of the carpark was strategically designed to be clear and legible for passing cars. Reflective materials were used for the contact details, allowing them to illuminate when car headlights passed by, ensuring maximum visibility and safety.
Following the successful signage project for Downham Market Complementary Health Clinic, we embarked on redesigning and building their website. The client's vision was for a website that exudes a calming and welcoming atmosphere, while maintaining a professional showcase of the clinic's expertise and knowledgeable practitioners. To achieve this, I integrated swirls inspired by the brand's shapes throughout the website to create a sense of movement and fluidity. This design element added a personal touch, ensuring the website felt inviting yet professional.
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The color scheme played a crucial role in achieving the desired ambiance. I used their brand blues and greys as a base, complemented by a pop of orange to inject vibrancy into the website. This combination effectively highlighted both the expertise and approachability of the clinic's practitioners.
