Effect 360
Client:
Effect 360
Services:
Logo and Brand Identity
The Brief:
To create a logo and brand identity for Effect 360; a technology company offering Salesforce products and knowledge.
Effect 360 aimed to embody their core values of professionalism, reliability, and customer focus through their brand identity. After brainstorming sessions and client meetings, the chosen logo silhouette symbolizes a view through a telescope, signifying Effect 360's ability to focus on intricate details while also providing a broader perspective to their customers. This shape also metaphorically represents how Effect 360 streamlines business processes.
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The logo features a strong, solid typeface complemented by a rounded typeface for '360', reflecting Effect 360's blend of professionalism in tech solutions and their approachable customer service. Multiple shades of blue were selected to convey security and trust, aligning with their values and appealing to potential customers.
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Effect 360's visual language incorporates the brand shape and circle motifs to enhance their customer-focused approach, adding a touch of playfulness to their overall brand identity.
