Christmas Light Switch
On Campaign
Client:
Borough Council of King's Lynn and West Norfolk
Services:
Graphic Design and Digital Design
The Brief:
To design a bright, eye-catching, luminous multi-faceted campaign to advertise the Christmas Light Switch on in King's Lynn. The campaign included designs for bus stops, A-boards, newspaper adverts, and social media graphics, aiming to capture the festive spirit and attract attention across various platforms.
Inspired by Neon LED signs as per the brief, the designs I created for the Christmas Light Switch-On event took on a vibrant, eye-catching style. The event title was crafted in a neon style, adorned with Christmas string and star lights, simulating the appearance of the title hanging above the street, mirroring the festive lights illuminating the town during the switch-on.
Throughout the design, I utilized a neon glow effect to create baubles that contain key event information, enhancing the overall festive atmosphere and visual appeal of the campaign.
