SNAP
Client:
SNAP
Services:
Graphic Design and Digital Design
The Brief:
To create an advert campaign to advertise SNAP's product offerings.
SNAP is a payment system designed for lorry drivers, using their number plate instead of a physical card. With a SNAP Account, drivers can conveniently pay for lorry parking, washing, fuel, and more. The campaign aimed to highlight the service's flexibility, emphasizing that drivers could tailor their services to suit their needs.
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For this campaign, I opted for a more abstract and creative approach, diverging from typical parking advertisements. Targeting an audience aged 30-50 years, I drew inspiration from retro gaming icons like Pacman and Tetris. These visuals metaphorically illustrated the idea of drivers 'picking up' services that fit their requirements, reinforcing the message that they can 'find their perfect fit' with SNAP.
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The campaign materials included a printed magazine ad, animated digital GIFs, and email banners, each designed to engage and resonate with the target audience effectively.
